Groups . Administrators can create an account with multiple groups or sub-groups.   For example, the top-level account could send alerts to everyone, but sub-groups might only send alerts to faculty, students, operations, or the public safety team. Admins can administer these sub-groups.

Branding Administrators can brand the user interface to make the system look like their own

Flexibility   Each subscriber can choose how many communication devices they prefer to be reached on.

Subscriber Management . Administrators can view, update, or remove subscribers from accounts,   groups or sub-groups

Control Panel This allows an administrator to quickly see groups, subscriber statistics, message statistics